Time: 3.20 Minutes

Everyone obsesses over acquisition. More signups, more traffic, more top-of-funnel. But what if the real unlock is usually hiding at the other end?

Facebook’s growth team learned this the hard way in the early 2000s…

They ran the math, and looked to new users minus the ones who left plus the ones who came back. The result was shocking.

The people leaving and returning, massively outnumbered fresh signups.

Means retention was the bigger lever then the “holy” acquisition, in terms of their growth. So they’d been pouring water into a leaky bucket while not working on the right problem.

So they dug into what actually made people stay, and found the one behavior that predicted it, this pointed the whole team at a single new thing.

They not worked anymore on bring in new people, but make people stay…

Do the same. Stop asking “how do I get more users?”. Start asking “why do they leave, and what’s different about the ones who stay?”

This is how you truly create a product people want and love.

Again, plug this hole first. Because growth compounds when people don’t leave.

So listen to their signals and stay curious.

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Time: 3.10 Minutes

We’ve all been there. You sit down to write a cold email, agonize over every word, rewrite the subject line ten times, hit send…

And hear nothing back.

So you assume the writing was the problem and you start the whole painful cycle again.

Here’s what I learned over the years: the copy is almost never what’s broken.

There’s an other order to debugging this, start with the right person, in the right company…

Then you can start thinking about subject line, messaging, materials… and so on. Most founders skip straight to the copy and never check the rest.

The real lever is targeting. A flawless email to the wrong title will never sell. Look at who actually answered you before on cold outreach. This is where you find the need which makes people answer.

And afterwards in writing, keep it human.

One sentence on what you do, a low-pressure ask, a couple of follow-ups. And use your customers’ own words.

They write better copy than you ever will.

So stop reaching out to anyone, be curious and an listen to their signals.

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Time: 3.20 Minutes

Two years ago the gospel was clear: pick one idea and pour everything into it, because you couldn’t build many things at once.

That was correct, building was slow, expensive, and brutal, so focus was survival.

AI flipped this for now.

Even Sam Altman recently made the point that now you can actually try many more idea.

To be clear, this isn’t about cramming thirty features into one product…

A lean, focused MVP is still the way to go to validate your ideas. It’s more about taking shots at different problems and seeing which one sticks.

Each attempt stays tight and simple. You just get far more of them in a year. Ship a focused solution, watch for real traction, kill what dies without guilt.

Indy hackers like Pieter Levels and Marc Lou show what this means in practice. (Google them!)

The bottleneck used to be execution speed. Now it’s barely a bottleneck.

So stop betting everything on one horse. Take more swings, double down on the winner and stay curious.

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Time: 3.30 Minutes

Every first-time founder wants to change the world. This is backwards.

There are industries thriving right now, companies making phenomenal money today, and you want to reinvent all of it before your first sale?

With no network, no capital, no customers?

Picasso supposedly said good artists copy, great artists steal.

Business works the same way. I credit to Nick Huber for putting it bluntly: entrepreneurship is about making money, not disruption.

Your job isn’t inventing a new wheel. It’s studying what already works and doing the common things uncommonly well.

Most companies are “pieced-together-businesses”, marketing stolen from one, sales from another, ops from a third, stitched together with a small spin that fits.

That’s not cheating. That’s how real businesses get built.

Huber’s point is that disruption comes after, not before. Master the fundamentals, get to real revenue, then innovate.

Copy first. Steal smart. The original idea is the last thing you need, and often the least important.

So don’t get bonus points for hard mode and stay curious.

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Time: 3.20 Minutes

Lately I opened my YouTube app, like I do every day, and noticed again a new update.

They quietly reworked the UX to bury the subscriptions feed, the part you actually chose yourself, behind a swish you only accidentally make.

An obvious move for obvious results…

Pushing you to the algo feed.

For them this means more watch time, more ad revenue, for this quarter. And this always on their terms.

Sounds great in every boardroom meeting for the shareholders… But this is more dangerous then you might think.

They’re risking the golden goose effect.

The golden goose effect, is then the old fable where the farmer, greedy for all the gold at once, kills the goose that laid one egg a day. We all know the story.

He got short-term greed and destroyed the generating value forever.

The subscriptions feed is that goose. It’s the trust, the loyalty, the reason people came in the first place.

Squeeze them for algorithm metrics and you win the quarter while quietly bleeding the whole relationship.

So withstand the temptation. Protect what actually compounds.

The goose is worth more than the egg.

So don’t kill your golden goose and stay curious.

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Time: 3.30 Minutes

Last week I got a support survey from Fiido, the Chinese company I bought my e-bike from, and it quietly nailed something most companies get painfully wrong.

After I talked to their support, I got on email how it was. Nothing special, but the copy and form striked at me…

The email asked just one question…

”How was our support?”, with five buttons, 1 to 5.

No login. No form. No “just a few more questions.”

I tapped a number and a page popped up:

Five stars, “Thanks!” Done in a second.

That’s the whole lesson.

Zero friction.

Every extra field, every login wall, every unnecessary line of copy quietly kills your response rate.

People will happily give you feedback, but only when it costs them nothing.

Just the copy you need, nothing more. One question. One tap. Instant result.

Want data from people? Stop asking for effort.

Ask for a tap.

So delete friction where you can and stay curious.

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Time: 3.10 Minutes

Slow down and remember this…

Most things make no difference.

Being busy feels productive, but it’s often just lazy thinking dressed up as effort, indiscriminate action instead of hard choices.

Overwhelm is as unproductive as doing nothing, only far more miserable.

The real skill is being selective. Doing less. Focusing on the important few and ignoring the rest.

It sounds simple. But it’s brutally hard, because it means saying no to things that feel urgent but don’t matter.

And here’s what people miss…

This isn’t just a work skill.

When you stop drowning in busywork, you get your energy back. You show up sharper at home, more present with people you love, less fried by nonsense.

So guard your focus. It’s the whole game.

And like always, stay curious.

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Time: 3.10 Minutes

Companies need different humans at different stages, and too many mismatches quietly kill them.

At founding, you need explorers who thrive in chaos, people who make gut calls with no data because there is no data yet.

Finding PMF needs obsessive learners who talk to customers relentlessly and pivot without ego.

But scaling flips everything.

Now you need operators who build systems, standardize, and hire well. The founder who loved ambiguity often hates this stage.

Mature and corporate demands someone else.

Optimizers, people who protect margins, manage process, and make careful decisions at scale.

The best explorer becomes a liability in a mature org. The best operator suffocates a young startup.

So in your next interview, stop asking only "is this person great?"

Ask instead "is this person great for where we are right now?"

A brilliant hire in the wrong stage is still a wrong hire.

Fit isn't a nice-to-have, it's the difference between someone who accelerates you and someone who quietly drags you down.

Know the stage. Match the person.

So hire for environment and stay curious.

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Time: 3.10 Minutes

Lately I read this idea from Sahil Bloom, it really stuck with me…

In 1968, a mathematician found something strange: adding a shortcut road made traffic slower, not faster.

Why?

Because everyone floods the shortcut, so it jams. The fast lane becomes the slow lane.

AI is that shortcut right now. Everyone’s automating job applications, cold emails, outreach, all the same templates, all the same fake personalization.

When everyone does the easy thing, the easy thing becomes worthless. It’s an anti-signal.

So think more of the opposite. Fewer, better shots. Real effort where others copy-paste. Show up in person where everyone hides behind a screen.

Automate utility, not humanity. Use AI to think stuff through but never to fake connection or even attention.

When everyone rushes the fast lane, you win by taking the long way.

Or what a rule I try most of the time to follow first on:

Try to avoid already crowded places.

So don’t use every shortcut and stay curious.

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Time: 3.20 Minutes

There’s a relentless pull in business toward the new.

New users, new markets, new features to convince strangers to sign up. Growth dashboards reward it.

Everyone’s chasing the people who haven’t said yes yet.

But one of the most underrated pleasures in building anything good is making it better for the people who already chose you. They’ve already committed.

They already trust you. And too often they get ignored while all the energy is poured into acquisition.

That’s backwards.

Your existing users are your best marketing, they refer, they renew, they defend you.

Delighting them and growth compounds quietly underneath you. Neglect them and you’re filling a leaky bucket, spending fortunes to replace people you already had.

Churn can be your biggest enemy and can bring even good products to fall.

So ship things that make current customers smile, not just things that look good in a launch. Loyalty is cheaper than acquisition and worth far more.

Take care of the people who already believe in you. They’re the whole business.

So build for the people who are already here and stay curious.

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Time: 3.10 Minutes

Last week I washed my hands in an airport bathroom and dried them at one of those Dyson Airblades.

Standing there, I noticed something…

The machine itself was quietly selling me something. Right there on the surface, I saw illustrations of every Dyson product they make.

The product wasn’t just doing its job. It tried to cross-sell me more.

That’s product-led growth thinking applied to an analog object. The product is the funnel.

No ad spend, no landing page, just the thing itself creating the next impression.

This is genius.

Make the product remind people that you even have more to offer.

Put your name where people naturally look. Let a good experience trigger curiosity about what else you make.

The best marketing isn’t a campaign. It’s the product working while people use it.

So show your stuff and stay curious.

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Time: 2.50 Minutes

As Arav Srinivas of Perplexity said it perfectly…

It takes a decade or two to build a moat. Until then, your moat is your relentlessness and determination.

But why is building a moat so hard?

Look at Palantir. Their real defensibility isn’t clever code, it’s years spent wiring together messy, incompatible databases inside organizations nobody else could get into.

Any new startup can technically connect databases too. That’s not a moat.

The moat is the decade of trust, integrations, and hard-won access that competitors can’t shortcut.

That’s the pattern.

Early on, you have no moat, just willingness to grind at problems others quit on.

Do that long enough and it compounds into relationships, data, and switching costs that become genuinely hard to copy.

Moats aren’t built. They accumulate.

Stay relentless until they do.

So stay relentless until they do and be curious.

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Time: 3.10 Minutes

For years the story was that youth wins.

Move fast, build cheap, disrupt the slow incumbents. But AI just quietly erased this edge.

Speed and cheap building are now everyone’s game, a prompt does in minutes what used to take a young team weeks or more.

So what’s actually left?

Knowing what to build.

And that almost never comes fast. It comes from spending 10-15 years inside an industry, absorbing the thousand small frustrations that quietly point to where the real problem lives.

This kind of knowledge that can’t be prompted, it has to be earned over time.

This is the good news for anyone who feels past their prime. AI doesn’t reward the youngest or the loudest.

It rewards whoever has the deepest, most specific knowledge to aim it at. The person who spent a decade understanding why something is broken can now build the fix.

Experience was starting to feel like a liability. AI just turned it back into a superpower.

So use your specific learnings and stay curious.

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Time: 2.40 Minutes

There’s a one-minute exercise to de-risking your life… And you certainly do this more often then not…

Imagine you wake up in a hospital, lose your job, or your partner leaves.

What’s the most likely reason? And what could you do today to prevent it?

Just some simple questions. What’s striking is the ratio of how important they are to how rarely you actually ask them yourself.

Every company should run its own version. Even Paul Graham built half of YC’s advice on exactly this idea.

Who’s your customer? Why aren’t they buying? What do they actually want?

Not clever questions, obvious ones, but most founders never sit down and answer them honestly.

There’s no magic system. Startups are just straight execution on simple questions asked relentlessly.

Ask the obvious ones more often. That’s the whole edge.

So question yourself more often and stay curious.

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Time: 3.30 Minutes

Warren Buffett said it best…

A good business isn’t one that grows, it’s one that earns high returns on capital for a long time.

Growth is vanity (at least at some point).

Cashflow is survival.

At the start of any entrepreneurial journey, generating consistent cashflow should probably be your goal number one.

Not scale. Not vision.

This is may be surprising, but cash hitting your account, is in any way helpful. Why?

Because it’s ten times easier to build when you aren’t strapped.

When your companies lifestyle covered, you make calm decisions. Without it, you operate from fear and scarcity, and fear makes terrible bets.

And if you ever do want VC money, cashflow flips the power dynamic entirely.

Investors chase businesses that already work. Positive cashflow means you’re raising from strength, not desperation.

Better terms, higher valuation, and the freedom to say no. You’re negotiating as an equal, not a beggar.

Be honest with yourself. If six months in you can’t generate enough to breathe, there’s no shame in getting a job while you build.

Again, cashflow buys you the one thing every founder needs: time to think clearly.

So cash in and stay curious.

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Time: 3.20 Minutes

Some of the most successful people you’ve heard of barely worked once they made it.

Warren Buffett spends most of his day reading in an office in Omaha. Naval Ravikant built his wealth on a handful of decisions, not hundred-hour weeks.

So plenty of fund managers move more money before lunch than most people earn in a decade, and then go home.

These aren’t lazy people.

They built leverage, and leverage delivers value while you sleep. Code, capital, content, ownership, things that work without you in the room.

But here’s the part people skip: nearly all of them grinded brutally first. The ease came after the leverage, not instead of it.

That’s the whole lesson.

There are seasons to grind and seasons to coast, and mixing them up wrecks you.

Don’t compare your spring to someone else’s summer.

But how do you get there?

Stop trading hours. Build things that compound. Then read which season you’re actually in, and act like it.

So leverage as you can and stay curious.

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Time: 2.50 Minutes

Germans get a bad reputation for being blunt. People say it’s backwards.

But directness isn’t rudeness. Used right, it’s respect.

It’s saying “I value your time enough not to make you decode me.”

Paul Graham nailed it:

If you want something from someone, make it clear what. It’s not imposing to ask explicitly. It’s imposing to be vague and make the recipient do the work of figuring out what you actually mean.

That’s the whole thing. Softening, hinting, dancing around the point, that’s the true selfish move.

You’re outsourcing your discomfort onto others.

Direct people aren’t cold. They’re honest, efficient, and easy to trust.

(but of course stay constructive at all times doing this)

So say what you mean. It’s the kindest thing you can do.

So be direct and stay curious.

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Time: 3.40 Minutes

Here’s the trap everyone’s falling into right now…

AI shows up with a price that makes the old way look insane. A button instead of a person. Pennies instead of a salary. The math screams yes.

Then you actually use it.

The thing that demoed like magic now needs setup, supervision, and constant cleanup.

It works halfway, but breaks differently each time, and needs someone who actually knows what they’re doing to fix it. The sticker price was never the real cost.

Look around, it’s everywhere.

Vibe coding that ships you a broken half-product from a prompt. AI support that’s cheaper per ticket but quietly bleeds customers. Automation that costs less per task but more in oversight and trust.

I’m not anti-AI.

Sometimes it genuinely wins. But cheaper on paper and better in practice are two completely different things, and people keep confusing them.

So count in everything, like setup, maintenance, and what actually gets delivered.

Often the “expensive” human is the bargain against the chaos current AI can bring. (I know this can change in the future)

But cheaper isn’t value. Working is.

So see the hidden cost of AI and stay curious.

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Time: 3.10 Minutes

You can’t outwork the world. Someone, somewhere, is just as hungry, probably even hungrier.

Putting in 1,001 hours against someone’s 1,000 doesn’t tip anything. You’re overrating your effort and underrating theirs.

Worse is management celebrating people who are always around as having “work ethic.”

That’s not ethic, that’s someone overworked and mistaking presence for value.

Real work ethic is simpler: do what you said, respect the work, don’t waste people’s time, don’t be the bottleneck. Be someone others can count on.

People actually get ahead through talent, timing, selling ideas, reading people, knowing which details matter. Not hours logged.

Drop the outwork myth. It won’t get you ahead, and it definitely won’t get you calm.

So find your pace and stay curious.

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Time: 3.20 Minutes

The best entrepreneurial bets are asymmetric: you risk almost nothing, for a few weeks, small money, mild embarrassment, but the upside is uncapped.

That’s a good lottery ticket. Tiny downside, huge potential, and fast signal on whether it works.

Most founders you admire didn’t strike gold first try. They cycled through dozens of ideas before one compounded.

The genius wasn’t the idea, it was the volume. Each ticket taught them what customers actually pay for versus what merely sounds clever in a notebook.

The mistake is treating every idea like a marriage. It’s not. It’s a ticket. Buy it cheap, test it fast, read the signal honestly. No real traction in ninety days?

No sunk-cost guilt, move on to the next one.

Collect tickets relentlessly. Ship faster than feels comfortable. The winner is rarely idea one, it’s usually seven, eight, or even twelve.

So get more shots on goal and stay curious.

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