About loosing product-market fit
The one flaw that kill your growth
Time: 3.30 Minutes
Product-market fit isn’t forever.
You can have it, then lose it. You have to cherish it, maintain it and always watch it.
This isn’t debated, it’s consensus among all growth experts.
When PMF slips, everything breaks.
Your retention curves flatten. Organic growth stalls. Acquisition costs spike because you’re forcing people into something they don’t love anymore.
The growth engine that used to compound now just burns your cash.
Customer expectations can evolve. What delighted users yesterday becomes table stakes tomorrow.
You chase new markets and dilute your core value proposition. Competition catches up. You stop listening to the users who actually love your product and start building for everyone else.
So treat PMF like fitness…
You lose it without consistent effort. Therefore, taking score of your PMF and tracking retention cohorts, is key.
Focus ruthlessly on your core users, the ones with high expectations who actually care. No-one else.
PMF isn’t a milestone. It’s a system you have to maintain or your business will die.
So start watching your PMF score and stay curious.
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