Build in public, build your moat
Why your early customers should shape what you're building
Time: 3.30 Minutes
You can’t always rely on others’ reach. So build your own attention while you grow.
Build with your community, not just for them.
Nothing Phone does this brilliantly, they use their community to test ideas, validate designs, and develop new products before launch.
Early supporters don’t just buy the phone, they help create it.
Share what you’re building in real-time. Revenue milestones, product decisions, failed experiments.
Do it everywhere people pay attention, social media, industry events, podcasts, case studies, forums, speaking gigs.
What actually works: “Considering two pricing models, which makes more sense?” “Just killed a feature we spent 3 months on, here’s why.” “Beta testers found this bug before launch, saved us $20k.”
Why this works: People love being part of the journey, not just watching it.
When they influence decisions, they become invested in your success. Your early community becomes your best product team and your loudest advocates.
As you grow, this gets harder.
Capitalize on being small. Let people shape what you’re building while you still can.
So use what you have and stay curious.
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Have an epic time, see you soon for the next Transmission…
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