Time: 3.20 Minutes
Lately I opened my YouTube app, like I do every day, and noticed again a new update.
They quietly reworked the UX to bury the subscriptions feed, the part you actually chose yourself, behind a swish you only accidentally make.
An obvious move for obvious results…
Pushing you to the algo feed.
For them this means more watch time, more ad revenue, for this quarter. And this always on their terms.
Sounds great in every boardroom meeting for the shareholders… But this is more dangerous then you might think.
They’re risking the golden goose effect.
The golden goose effect, is then the old fable where the farmer, greedy for all the gold at once, kills the goose that laid one egg a day. We all know the story.
He got short-term greed and destroyed the generating value forever.
The subscriptions feed is that goose. It’s the trust, the loyalty, the reason people came in the first place.
Squeeze them for algorithm metrics and you win the quarter while quietly bleeding the whole relationship.
So withstand the temptation. Protect what actually compounds.
The goose is worth more than the egg.
So don’t kill your golden goose and stay curious.
Your favourite Domi.
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Have an epic time, see you soon for the next Transmission…
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