Give away tiny equity & get real partners
How small stakes create big ambassadors for your business
Time: 3.20 Minutes
Most people think partnerships need complicated contracts and guaranteed promotion. Wrong.
When you’re small, you can offer something bigger companies can’t: actual ownership.
Here’s what works: Find 10-20 people who have what you need, audience, distribution, credibility, connections.
Offer them 0.1% equity with zero obligations. No required posts. No mandatory promotion. Just ownership if they believe in what you’re building.
Some will do nothing. Some will help a little. But a few will become genuine advocates because they have skin in the game. Their credibility becomes yours. Their network becomes your customers.
Why this works: You’re not paying for promotion. You’re creating aligned partners. 0.1% of nothing is nothing. 0.1% of something beats 100% of nothing.
Bigger companies won’t do this, too complicated. You can. That’s your advantage.
The people who care will promote naturally. The ones who don’t cost you almost nothing.
This removes the risk of betting everything on one partnership while giving you multiple shots at finding who actually connects with your market.
So don’t wait for that people find you, start using partners and stay curious.
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