Why you should think more about your positioning

Transmission #14 from Jupiter Dispatch

Oct 17, 2024

`Time: 4.30 Minutes`

There are thousands and thousands of others out there who compete with you to get the deal and make money. Standing out is rough.

But how can this ever be easy.

That’s where branding comes in. I know, sounds like nothing new. Nevertheless we all are underestimating how branding is influencing us every day.

Building, naming and nailing a brand is hard. Also to know how your ideal customer should look like and how to reach them.

That’s there you should think more about your positioning. A important strategy which often is overlooked. And often once set, not get worked on ever again.

Today I am here to change that for you…

Today we talk about a great article from Arielle Jackson and how to use positioning to make your life easier.

So lets go.

First, what you should try to achieve with positioning?

Easy. You want that your product stands out of the crowd. That customers should understand in the first glimpse where your product is different from the competition and what you can do better than the rest.

Thats it.

But what comes first? The product or the positioning?

Arielle recommends that you think both together. Means you should know where in a market you want to differentiate yourself, which then informs how your product should be build and vice versa.

Despite that, what do you should aim for? How do you make the decision in which certain market you should place your stuff?

By niching into the right direction. It’s better to serve a niche great, than a broad market just good. When you won a niche you can go over to the next and expand from there.

You only get recognised if you stand out, and that’s easier with doing something others don’t do.

So that’s a wrap. Give this article a read and you will better off then the most out there in terms of positioning your product…

One last special nugget for you.

We all know how hard it is to name a new idea or service and nail great marketing. Arielle has a trick for us, in how you always find the right one.

There are three ways you should use to name your product:

“Descriptive: Fairly explicit about what your business is and does. Examples include Whole Foods, Toys "R" Us and PayPal.”
“Suggestive: Evokes or suggests what your business or product is about, often via metaphor. Examples include Amazon, which suggests a giant river/huge selection, and Mint, where money is created.”
“Fanciful: Has nothing directly to do with your company’s offering. Examples include Adobe and Apple.”

But listen to me:

“Never be afraid to change your name in the beginning after not invested a lot in marketing and brand building. But be careful in the later stages, the lost brand awareness can be a harsh financial impact.”

Stay curious.

your favourite Domi

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