How product-market fit & go-to-market fit are connected
And why you need both to scale
Time: 3.10 Minutes
You finally hit product-market fit. Customers love your product. Retention is solid. People are telling their friends.
Youre ready to scale.
You dump money into ads and hire a sales team. You close deals but every one feels custom, unrepeatable, exhausting. What’s wrong?
You have product-market fit but not go-to-market fit.
They’re not the same thing.
Product-market fit is when customers start pulling your product toward them instead of you pushing it onto them. But validation doesn’t automatically become a scalable business.
Many enterprise startups get to PMF but don’t achieve growth and acceleration because there’s a missing link. That link is GTM fit.
But what does this mean?
Knowing exactly who buys, how they buy, what they pay, and most important how to build a repeatable machine around that motion.
Think of Go-to-market fit as a system that prints customers.
So go find that system and stay curious after you hit PMF.
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