How to work on the right things...
Why growth & product must be connected at all times
Time: 3.50 Minutes
Andrew Chen said it recently on X:
Most founders don’t have a growth problem. They have a product problem disguised as a growth problem.
This really matters. Because you can’t growth-hack your way out of a bad product.
Products are built to fit with channels. Channels do not mold to products. If your product doesn’t solve a real problem, no amount of marketing will save you.
But the reverse is also true.
A common mistake is working on features when you should be getting the existing product to more people.
This is why “Head of Growth” roles are tricky.
You’re being asked to scale something that might not be ready to scale. So only take those roles where you have significant control over product, or if you’re just running up the score on something that proofed already been working.
Growth and product aren’t separate functions.
They’re the same conversation. Your product strategy should answer, how will users discover this?
Your growth strategy should answer, does this actually solve the problem we said it would?
When they’re disconnected, you build features nobody wants. So keep them connected. Always
So connect what has to be connected and stay curious.
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