Time: 3.10 Minutes
Last week I washed my hands in an airport bathroom and dried them at one of those Dyson Airblades.
Standing there, I noticed something…
The machine itself was quietly selling me something. Right there on the surface, I saw illustrations of every Dyson product they make.
The product wasn’t just doing its job. It tried to cross-sell me more.
That’s product-led growth thinking applied to an analog object. The product is the funnel.
No ad spend, no landing page, just the thing itself creating the next impression.
This is genius.
Make the product remind people that you even have more to offer.
Put your name where people naturally look. Let a good experience trigger curiosity about what else you make.
The best marketing isn’t a campaign. It’s the product working while people use it.
So show your stuff and stay curious.
Your favourite Domi.
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Have an epic time, see you soon for the next Transmission…
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