Spotting purple cows
Why being remarkable beats being perfect
Time: 3.40 Minutes
Let's dive into the concept of purple cows…
Everyone runs marathons in proper gear. So far so normal.
But one guy runs Leadville in jeans and becomes internet famous overnight. Everyone is recognising it, and won't forget this for a while.
This is Seth Godin's Purple Cow principle in action.
But what makes a Purple Cow work?
It's genuinely unexpected. Running 100 miles in denim breaks every rule.
People can't ignore it.It tells a story instantly. No explanation needed
Jeans guy = memorable character immediately.
It spreads organically. Remarkable things get shared without advertising budgets.
But how do you create Purple Cows for your business?
Here are some directions to get you going:
Break industry conventions deliberately.
What does everyone in your space do the same way? Do the opposite.
Embrace your weird quirks.
Your strangest habit might be your strongest differentiator.
Make bold promises others won't.
Guarantee what competitors consider impossible.
Choose polarizing positions.
Better to be loved by some than ignored by all.
Yet most businesses play it safe and boring.
Why?
We're taught that professional means predictable. That customers want familiar experiences.
European culture punishes standing out more than it rewards blending in.
But the brutal math hits differently.
While you're optimizing conversion rates, Purple Cow competitors capture attention and premium pricing through pure memorability.
Remember boring is invisible. Remarkable is valuable.
Your business needs its own jeans moment.
So keep being weird, and stay curious.
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Have an epic time, see you soon for the next Transmission…
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