Stop selling features, start selling change
Why your customers care about transformation, not information
Time: 2.50 Minutes
Your audience doesn’t want information, they crave transformation.
Except you are in the entertainment sector, this is the key thing to follow in writing content and publishing on social media.
But in the last weeks I recognized that the same goes for your customers and users.
They don’t care about the shiny promises you make or the fancy “how” behind your product.
What they want is results.
Real, tangible outcomes that change their lives.
Think about it.
A fitness app isn’t about tracking steps; it’s about helping someone feel unstoppable.
A project tool isn’t about Gantt charts; it’s about making teams feel in control.
Customers are ruthless about this. They’ll ditch you if the outcome doesn’t match the hype.
Businesses that get this win big.
Look at Amazon. They didn’t sell “fast shipping” as a feature. They sold the feeling of getting what you want, when you want it.
If you’re building something, ask yourself: what’s the real change my users want?
Not what you think they need. What they actually crave.
Then obsess over delivering that. Strip away the fluff and make the result undeniable.
Your v1 might be clunky, but if it transforms even a little, you’re on the right track.
Keep iterating until the outcome is so good they can’t imagine life without it. (that’s how you find the famous product-market fit)
So stay curious and build for impact.
Your favourite Domi.
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Have an epic time, see you soon for the next Transmission…
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