The key to thriving in an attention-scarce world
Why small startups win by amplifying their uniqueness
Time: 1.50 Minutes
If you can't answer what makes you different, neither can your audience.
That's the brutal truth from a wise writer, and it hits hard for startups too. In a world where attention is gold, blending in with the competition is a death sentence, especially if you're small.
Take N26, the German neobank that exploded across Europe. While traditional banks drowned in paperwork and fees, N26 amplified its edge: dead-simple mobile banking, no hidden costs, and real-time notifications.
They didn't pretend to be another Deutsche Bank; they owned their rebel vibe, targeting millennials fed up with bureaucracy.
The result? Over 7 million users and unicorn status. They stood out by solving pain points others ignored.
For your startup:
Dig deep.
What's your "awesome" factor? A quirky feature, a bold mission, or hyper-local focus?
Amplify it loud, through stories, marketing, everything.
Pretend you're the same as rivals?
ou'll vanish in the noise. Own your difference, and watch attention (and growth) flood in.
So stay curious and dare to stand out.
Your favourite Domi.
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