Transmission #7: Killing them softly 🔫

Why you should be careful with freemium models and the world order of sales

May 30, 2024

`Read Time: 4.50 Minutes`

This is a ‘Transmission’ from the Jupiter Dispatch, featuring curated links and stories to provide you with new ideas, growth tactics, and frameworks tailored for european entrepreneurs.

Servus Friend,

In today’s ‘Transmission’ we’ll have look into why Freemium can be annoying not only in your private life and learn a simple truth about sales.

I am currently traveling through Scandinavia and plan some special “Scandi”-Content for the next transmissions…

So hold fast for the great Nordics in the next weeks… 🇸🇪🇩🇰🇳🇴

Today’s List of Stuff:

🆓 Why freemium can kill your business 🔫
📈 The World Order of Sales 💶
#Domi's favourite 5 - Killer Edition 🩸

#1 🆓 Freemium can kill you 🔫

We live in a world that demands Freemium. Everything in the internet seems to have a free version. Every social, every service, even on-demand platforms turn to free channels again. (with mad ads 🤓)

So if you running an internet business yourself (or plan to do), you may think also offering a somewhere a free sample of your product to get customers.

Seems the way to go these days I know…

But what if, when this thought turns out to be wrong?

Entrepreneur Bobby Pinero who runs an excel-killer called Equals has his own opinion on this take. He tried freemium with his startup and almost got killed.

Here he explains us what has happened…

Be careful what you wish for… growth under the wrong terms can be lethal.

#2 📈 The World Order of Sales 💶

Some quick & dirty wisdom again.

There are two things you need in the end to have a winning startup, business or project.

A great product, service or working process.
A great way to sell it.

The problem is mostly that business people underestimate point 1 and tech people underestimate point 2.

The following is an interesting conversation which also could happened anywhere in Europe at any given time. This is timeless wisdom you should be always aware of.

Enjoy the thread…

Just to clarify the idea of the post here. A product which is easy to sell is a product which is easy to explain…

Means, in the best case you have a straight forward customer value, user interface, business model and way to implement it. So consider this in terms of your offering.