Why fear kills your competitive edge
Because playing it safe kills your potential
Time: 2.30 Minutes
Fear kills maybe more GDP than an market correction ever.
If I look around me in business, I see so many potential which is killed by the fear to lean in, and risk something for the win.
So fear makes you blend in. And courage makes you stand out.
But most people choose comfortable invisibility over risky differentiation.
This fear of being different is destroying European innovation and our GDP. Therefore you should embrace what makes you fearless...
But how do you fight the fear? Here some tips which get you going…
Start with small bets.
Test your different ideas on tiny audiences first. Low risk, real feedback.
Document your wins.
Keep proof that being different worked before. Your brain needs evidence.
Find your tribe.
Connect with people who celebrate uniqueness, not conformity in light of fear.
Reframe rejection.
When someone doesn't get your approach, you're filtering for better customers.
Yet most people stay safely generic. Why?
We're wired for tribal acceptance. Standing out feels dangerous to our ancient brains. Also the fear of losing something, even like your status.
European culture punishes outliers more than it celebrates them.
The brutal reality hits hard.
While you're hiding your differences, competitors with courage are capturing attention and premiums.
If you can't win against your inner fear, the fear of your team, the fear of your boss, you never ever are able to build the best version of your work and in the end, of yourself..
So stay curious without fear.
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Have an epic time, see you soon for the next Transmission…
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