Time: 3.20 Minutes
Everyone obsesses over acquisition. More signups, more traffic, more top-of-funnel. But what if the real unlock is usually hiding at the other end?
Facebook’s growth team learned this the hard way in the early 2000s…
They ran the math, and looked to new users minus the ones who left plus the ones who came back. The result was shocking.
The people leaving and returning, massively outnumbered fresh signups.
Means retention was the bigger lever then the “holy” acquisition, in terms of their growth. So they’d been pouring water into a leaky bucket while not working on the right problem.
So they dug into what actually made people stay, and found the one behavior that predicted it, this pointed the whole team at a single new thing.
They not worked anymore on bring in new people, but make people stay…
Do the same. Stop asking “how do I get more users?”. Start asking “why do they leave, and what’s different about the ones who stay?”
This is how you truly create a product people want and love.
Again, plug this hole first. Because growth compounds when people don’t leave.
So listen to their signals and stay curious.
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Have an epic time, see you soon for the next Transmission…
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